International Marketing, 11th Edition
Author: Michael R. Czinkota/Ilkka A. Ronkainen/Annie Peng Cui
Brand: Cengage Learning India Private Limited
Binding: paperback
Number Of Pages: 641
Release Date: 15-09-2023
Details: Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.
EAN: 9789353507664
Package Dimensions: 10.9 x 8.5 x 1.3 inches
Languages: English
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Description
Author: Michael R. Czinkota/Ilkka A. Ronkainen/Annie Peng Cui
Brand: Cengage Learning India Private Limited
Binding: paperback
Number Of Pages: 641
Release Date: 15-09-2023
Details: Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.
EAN: 9789353507664
Package Dimensions: 10.9 x 8.5 x 1.3 inches
Languages: English
