Marketing Management, 6th Edition

Author: Dawn Iacobucci

Brand: Cengage Learning

Binding: paperback

Number Of Pages: 352

Release Date: 15-07-2025

Details: Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci’s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning.

EAN: 9789360539962

Package Dimensions: 10.1 x 8.1 x 0.7 inches

Languages: English