MARKETING MANAGEMENT, 6TH EDITION

Author: Saxena, Rajan

Brand: McGraw-Hill Education

Edition: Sixth

Features:

• MARKETING MANAGEMENT, 6TH EDITION
• Mcgraw Hill Education
• As a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be

Binding: paperback

Number Of Pages: 784

Release Date: 16-11-2019

Part Number: 9789389538335

Details: Marketing management is designed to cater to syllabi requirements of courses on marketing. Steeped in the core concepts of marketing, the text nonetheless incorporates the latest trends in marketing and showcases many of the path breaking efforts by marketers in recent past. This thoroughly revised 6th edition includes discussion on most widely discussed topics in the subject in recent past. Alongside, the text captures the core concepts comprehensively and follows an application-based approach.salient features: new cases on leading new age organizations such as hotstar, oyo, Airbnb, Netflix, Amazon prime, Uber etc. new sections on digital marketing, social media marketing, defining brand etc. updated and detailed coverage on marketing environment, retail business model, distribution management, organization buying behavior etc. more engaging and logically driven revised Chapter structure thoroughly revised chapters focusing on how markets have evolved in recent past.

EAN: 9789389538335

Package Dimensions: 9.4 x 7.2 x 1.3 inches

Languages: English