Marketing Research: Text and Cases (4th edition)

Author: Nargundkar, Rajendra

Brand: McGraw-Hill Education

Edition: Fourth

Features:

• Marketing Research: Text And Cases|4th Edition
• Mcgraw Hill Education
• As a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be

Binding: paperback

Number Of Pages: 584

Release Date: 01-06-2019

Part Number: 9789353163389

Details: this revised fourth edition of marketing Research continues to provide a crisp, clear, and easy-to-understand view of the methods, processes and techniques used in marketing Research. The book has been updated to reflect some recent developments in the subject area that aid managerial decision-making. All aspects of marketing research—quantitative and qualitative, the what, why, and how of statistical tools—are covered with the help of relevant case studies.The updated coverage makes this edition vital for postgraduate and undergraduate students of management. Practitioners of marketing Research will also find this book immensely useful.Chapter
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EAN: 9789353163389

Package Dimensions: 9.4 x 7.2 x 1.1 inches

Languages: English